• Capability for content creation within a certain market or region.
• Been approved by Spyeglass as an authorized content partner.
• Agreed to operate within the rules of the Spyeglass service network.
The content creation process can be extremely complex from the executive level's overall "program objectives" mandate, to the actual creation of the content. Working with agencies, creative directors, designers, programmers and live-feed coordinators/editors is critical to success in this area. A specific set of skills and programs are required to create content that ranges from still images to interactive motion graphics. Any successful DSN must have dynamic and engaging programing that achieves the desired results.