Nissan Leaf Kiosk

Nissan Case Study


"Touch screens are a great addition to any booth or exhibit, because they entice users to become "hands-on" and interact with the product more. The touch screens also allow customers to be in the drivers seat (so to speak) accessing only the information they wanted to learn about, " points out Natalie Miller, Director of Marketing for Spyeglass.



Facts on the SpyeReseller (RTT USA, Inc.)

RTT USA, Inc. was founded in 1999 in Germany, moved to the states in 2005 and opened their first U.S. office in California. In 2006, the graphics software company added its Royal Oak office to be nearer to the automotive engineering industry. They saw Detroit's Big Three as a natural client for their 3-D visualizing software, which is tailor-made for automotive, aircraft and consumer goods applications.

RTT, whose slogan is "challenging reality," creates virtual showrooms and prototypes so accurately that manufacturers can modify product design and materials without actually having to build prototypes. (Retrieved September 1, 2010 from http://www.metromodemedia.com/companies/RTT0035.aspx).



Facts on End-Client (Nissan)

The Nissan Leaf (also formatted "LEAF" as an acronym for Leading, Environmentally friendly, Affordable, Family car) is a compact 5-door hatchback electric car to be produced by Nissan.

According to the manufacturer, the Leaf's allelectric range is 100 miles (160 km) in city driving. (Retrieved September 1, 2010 from http://en.wikipedia.org/wiki/Nissan).



Testimonial

"We're definitely happy with the product and the service, and have you listed as our #1 on new tech presentation foils, screens, and signage."

- Ken Heaton, Producer for RTT, USA Inc.



PDF Icon Nissan Case Study.pdf

Needs & Motives

RTT, USA Inc. along with TBWA\Chiat\OMD, Platt Design Group, Rodale and Lead Dog Marketing wanted a booth that could be used in both outdoor/ tent environments as well as in exhibition centers around the country to promote the Nissan Leaf and the Livestrong team.

The display would be set up for marathons, bicycle races, and other events and exhibitions throughout the country and promote the Nissan Leaf electric car. As part of the booth, they wanted an interactive touch screen to allow the public to engage and learn about the new Nissan Leaf.

According to Ken Heaton, a Producer at RTT USA Inc., "We'd researched the market pretty heavily and we were looking for a screen utilizing the latest in touch technology". Spyeglass worked with Heaton and RTT, USA to create an engaging solution for presenting their multimedia content. Heaton describes the Spyeglass touch screen as, "An innovative solution that is both exciting and practical".



Project Description

• (Qty of 5) 30" Touch foils with SpyeSmoke film applied to the
  back
• Cut dimensions: 15.94" x 27.36"
• Active dimensions: 14.96" x 26.38"
• Temporary adhesive



Spyeglass Touch Foils

Spyeglass Touch is an innovative new product that allows any clear rigid surface to be transformed into an interactive touch screen.

This thin clear capacitive foil is combined with SpyeSmoke film and applied to the back of the custom acrylic kiosk used in the Nissan Leaf Booth. The Spyeglass touch foil can read a finger touch through up to 1" of material (through solid or gas filled glass or acrylic, wood, print etc).

Touch Foils also work in rain and snow and with a gloved hand. This product is revolutionizing projection based digital signage by allowing customers to interact with the content on the screens. The touch foil comes up to 120" diagonal.



Educational and Sales Tool

The goal of the interactive touch screen is to invite potential customers to engage and learn about the Nissan Leaf. Heaton explained that the multimedia content included photos, video, information, and an active configurator.

The active configurator encourages the user to customize their own car, and save the settings on a removable USB hard drive which they can then take home.