RTT, USA Inc. along with TBWA\Chiat\OMD, Platt
Design Group, Rodale and Lead Dog Marketing
wanted a booth that could be used in both outdoor/
tent environments as well as in exhibition centers
around the country to promote the Nissan Leaf and
the Livestrong team.
The display would be set up for marathons, bicycle
races, and other events and exhibitions throughout
the country and promote the Nissan Leaf electric car.
As part of the booth, they wanted an interactive
touch screen to allow the public to engage and learn
about the new Nissan Leaf.
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Eurocopter approached Skyline to design a new booth for the Heli-Expo Show in Houston, Texas. According to Nate Nelson, an exhibit designer assigned to the project, "It was very important that Eurocopter present themselves as the most innovative helicopter manufacturer in the world. They were unveiling a whole host of high-tech, groundbreaking innovations at the show, and the environment and brand experience needed to clearly communicate this as well".
With close ties to Spyeglass, and a desire to incorporate futuristic technology into the booth, Nelson's design called for four Spyeglass touch screens. The design was submitted to Jeff Meisner, President of Skyline DFW, who said "We [Skyline] were intrigued by the technology of the touch foil, and the potential it had--and more importantly, so was Eurocopter".
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